For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure.
FUELLED BY A LEGEND
First staged in 1950, the Carrera Panamericana was a notoriously dangerous and grueling 3,000-kilometer race across Mexico. During five adrenaline-packed days, drivers sped through all kinds of terrains with their speedometers averaging 150 km/h. Though the race ended in 1954, its legacy has lived on through the Carrera collection since Jack Heuer gave its name to the iconic chronograph in 1963.
Confident and daring like the drivers who raced the Panamericana, the TAG Heuer Carrera is a true racing icon. Its timeless design takes on bold technical additions while the dial is ultra-legible at fast paces. Resolutely unstoppable.
Jack Heuer infused his fondness for modern architecture, design, and motorsports into the first original Heuer Carrera, reference 2447, in 1963. 60 years on, functionality and legibility are still the driving concepts of this collection geared for the tracks.
In the 1970s, Jack Heuer convinced Ferrari Formula 1 drivers Niki Lauda, Ronnie Peterson, and Arturo Merzario to wear his Heuer Carreras. The racing legends immediately fell in love with the timepieces and were quickly followed by other pilots. An icon for icons.
Visible through the sapphire case back, the Calibre TH20-00 movement is an evolved version of its elder, the Calibre Heuer 02. Faster and more reliable winding, improved precision, and enhanced finishings make up this technical gem, expertly manufactured in-house at our Chevenez Manufacture.
Enjoy a blend of connectivity and design excellence with TAG Heuer Connected watches. TAG Heuer Connected Smartwatch Calibre E4 Edition boasts smart wearable technology and exceptional savoir-faire for an iconic design and maximum comfort.
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RIDE ON. Speed. Sweat. Strength. Jack Heuer created the Carrera watch in 1963 in tribute to the famous Carrera Panamericana auto race widely considered the most dangerous in the world. Just as exciting as the race that inspired it, the watch broke traditional watchmaking rules and was the first chronograph specifically designed for professional drivers, but perfect for speeding down the open road or cruising through daily life thanks to a more simple, more elegant, more readable design. He broke the rules of watchmaking design and TAG Heuer has been blending fashion and function ever since. The Carrera celebrates the speed demons, the risk-takers and the dreamers who race against time and never slow down.
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SPEED UP. The Formula 1 collection was designed for a high speed life on or off the racetrack. The advanced technology was inspired by the extreme performance of Formula 1 teams and is worn by champion drivers around the world. It’s tough enough for the pros, but comfortable enough for everyday use thanks to brand new cutting edge ceramic material developed especially for this colorful line.
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GO DEEP. Ever since we patented the first water resistant case in 1895, we’ve been braving the high seas and sending divers lower and lower into the depths of the ocean, going deeper and darker from 100 to 1000 m with the Aquagraph. The Aquaracer’s unique double security clasp and unidirectional turning bezel protect you so that you can take risks and count on the ultimate precision under pressure as you dive into life.
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Created in 1933 by Charles-Edouard Heuer, the 1st dashboard instrument for automobile and aeroplane was named AUTAVIA (contraction of the words AUTOmobile and AVIAtion). After a disappointing rallye because of its unclear dial, Jack HEUER decides to recreate Autavia as a wrist chronograph, with turning bezel. The result would be one of the most significant timepieces in the history of the company. «It was bold, modern, stylish and highly legible». Since then, Autavia has a long history in design and technology and is considered as the 1st of the Heuer “Big Three”.
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BE ICONIC. Like the race and city it’s named for, the Monaco is the epitome of elegance and prestige with a vintage flair. The world’s first automatic chronograph became legendary after Steve McQueen sported it in the classic 1970 Hollywood racing film “Le Mans.” It’s the ultime watch for those living life in the fast lane. Lights, camera, ACTION !
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STAY UNIQUE. This fancy and functional timepiece is the epitome of avant-garde design and eternal elegance. The 4th generation of this classic from legendary designer Eddy Schöpfer offers TAG Heuer’s most comfortable bracelet in an even sharper and more elegant design. Its complex and chic geometry and luxurious details make it a continuing symbol of the fusion of comfort and style.
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In 1969, TAG Heuer shook up watchmaking tradition by creating the first-ever square water-resistant case. Driven by the celebrated Chronomatic Calibre 11, the Monaco was also the world’s first square automatic chronograph.
It was only one year old when Steve McQueen chose to wear it in “Le Mans”, the famous car racing film, and on the wrist of this major star it soon became an icon. Forty years later, the Monaco series is a truly exceptional collection, a symbol of daring and excellence.
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