The first Montblanc writing instrument, introduced in 1909, eliminated the risk of ink stains. As a result, it was given the sobriquet “Rouge et Noir”, reffering to the safest way of playing roulette: betting on both red and black at the same time. A year later, inspired by the highest peak in European Alps and symbolising the founders’ vision of excellence and pursuit of innovation, Montblanc was chosen for the company’s name. The six-point white star, representing the six snow-covered glaciers of the majestic mountain, became the company’s emblem ad has features on every Montblanc writing instrument ever since. To complement the writing instruments, this emblem and the pursuit to perfection has evolved the product categories to consist of leather goods and fine timepieces.