THE CHALLENGER America’s Cup is the oldest sports competition in the modern world and one of the more advanced. Panerai will be the Official Sponsor of Luna Rossa, the Challenger of Record team in the 36th edition of the America's Cup. The new Panerai watch is going to be worn by Luna Rossa Sailing Team headed by Massimiliano “Max” Sirena. On the titanium back of the watch is engraved Luna Rossa logo and the America’s Cup profile.This product is available at Lindroos Aleksanterinkatu and airport stores .