In 1874, Georges-Édouard Piaget set up his first workshop on the Swiss family farm in La-Côte-Aux-Fées in where he devoted himself to the manufacture of ultra-thin movements.

His motto “Always do better than necessary” reflected both the boldness and the determination that enabled Piaget to design watches and jewelry creations meant to express the sunny side of life of the Maison. Encompassing the rich facets of the maison including its positive attitude, playfulness, creativity and love of beauty, Piaget is a source of inspiration and joie de vivre offering unique personal allure and self-affirmation.