TAG Heuer Boutique

Mikonkatu 4

00100 Helsinki


tel. +358 9 856 222 00


mon-fri 10-18

sat 10-16


The Swiss watchmaker inaugurates its new 60 square meter space in downtown Helsinki. This boutique reflects the values and privileged territories of the House: innovation, performance as well as speed and precision sports.

The layout and materials chosen echo the avant-garde spirit of TAG Heuer. A new immersive space where natural materials blend harmoniously with contemporary touches  Through a space decorated with photos, books and souvenirs, TAG Heuer invites you to immerse yourself in its watchmaking heritage, with 160 years of precision, bold technological breakthroughs and great sporting victories.

You will find our iconic collections such as TAG Heuer Monaco, TAG Heuer Aquaracer, TAG Heuer Formula 1, TAG Heuer Carrera and TAG Heuer Connected.

Finally, we will have the pleasure of introducing you to limited edition pieces, exclusively dedicated to our TAG Heuer boutiques. Do not hesitate to make an appointment with one of our consultants.